# Bandwagon Bias The bandwagon bias refers to the tendency people have to adopt a certain trend-following behaviour or investment based on the perception that others are involved. See [madness of crowds](madness-crowds.md), [bubble](bubble.md) and [market mania](market-mania.md). ## References 1. Leibenstein, Harvey. "Bandwagon, snob, and Veblen effects in the theory of consumers' demand." The quarterly journal of economics 64, no. 2 (1950): 183-207.