# Price Formation Price formation is an information-gathering process which ensures that market participants know enough about the prices of the [assets](assets.md) being traded in the [market](market.md), so that they can make rational decisions about the buying and selling of goods and services. ## References 1. Janeway, William H. Doing capitalism in the innovation economy: Markets, speculation and the state. Cambridge University Press, 2012. 1. Fama, Eugene F. "Efficient capital markets: A review of theory and empirical work." The journal of Finance 25, no. 2 (1970): 383-417. 1. Fama, Eugene F., and Kenneth R. French. "Size, value, and momentum in international stock returns." Journal of financial economics 105, no. 3 (2012): 457-472.