diff --git a/index.html b/index.html
index 163177a..fb342e7 100644
--- a/index.html
+++ b/index.html
@@ -4,7 +4,7 @@
 	<meta charset="UTF-8">
 	<meta name="viewport" content="width=device-width, initial-scale=1.0">
 	<link rel="icon" href="data:image/svg+xml,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 100 100'><text y='.9em' font-size='90'>📦</text></svg>">
-	<title>rStack - Community-Owned Tools for Collaboration</title>
+	<title>rStack - Open-Source, Self-Hosted Tools for Communities</title>
 	<style>
 		* { margin: 0; padding: 0; box-sizing: border-box; }
 
@@ -343,27 +343,42 @@
 </head>
 <body>
 
+	<!-- Nav -->
+	<nav style="border-bottom:1px solid rgba(255,255,255,0.08);padding:1rem 0;">
+		<div style="max-width:900px;margin:0 auto;padding:0 1.5rem;display:flex;align-items:center;justify-content:space-between;">
+			<a href="/" style="display:flex;align-items:center;gap:0.5rem;text-decoration:none;color:#e2e8f0;">
+				<span style="font-size:1.1rem;font-weight:600;">rStack</span>
+			</a>
+			<div style="display:flex;align-items:center;gap:1rem;">
+				<a href="#app-grid" style="color:#94a3b8;text-decoration:none;font-size:0.875rem;transition:color 0.2s;" onmouseover="this.style.color='#e2e8f0'" onmouseout="this.style.color='#94a3b8'">Demo</a>
+				<a href="https://rspace.online" style="color:#94a3b8;text-decoration:none;font-size:0.875rem;transition:color 0.2s;" onmouseover="this.style.color='#e2e8f0'" onmouseout="this.style.color='#94a3b8'">Create Space</a>
+				<a href="https://encryptid.jeffemmett.com" style="color:#94a3b8;text-decoration:none;font-size:0.875rem;transition:color 0.2s;" onmouseover="this.style.color='#e2e8f0'" onmouseout="this.style.color='#94a3b8'">Sign In</a>
+			</div>
+		</div>
+	</nav>
+
 	<div class="hero">
 		<h1>rStack</h1>
-		<p class="tagline">Community-owned tools for collaboration, governance, and knowledge.</p>
+		<p class="tagline">Open-source, self-hosted tools for communities.</p>
 		<p class="description">
-			The <span class="hl">r-Stack</span> is a suite of interoperable, local-first applications
-			unified by <span class="hl">EncryptID</span> &mdash; a single secure login that keeps your
-			keys on your device. Every tool shares the same real-time sync layer, so your community's
-			data flows freely between apps without import/export, APIs, or vendor lock-in.
+			The <span class="hl">r-Stack</span> is a suite of <span class="hl">open-source</span>,
+			interoperable applications you can run on your own server. No vendor lock-in, no
+			platform fees, no terms of service that change overnight. Unified by
+			<span class="hl">EncryptID</span> passkey auth, every tool shares the same sync layer
+			so your community's data flows freely between apps &mdash; and stays yours.
 		</p>
 	</div>
 
 	<div class="pillars">
 		<div class="pillar">
-			<div class="pillar-icon">🔐</div>
-			<div class="pillar-title">One Identity</div>
-			<div class="pillar-desc">EncryptID passkey login across every app. No passwords, no third-party auth.</div>
+			<div class="pillar-icon">📖</div>
+			<div class="pillar-title">Open Source</div>
+			<div class="pillar-desc">Every app is source-available. Read the code, fork it, contribute back.</div>
 		</div>
 		<div class="pillar">
 			<div class="pillar-icon">🏠</div>
-			<div class="pillar-title">Local-First</div>
-			<div class="pillar-desc">Your keys and data live on your device. Sync peer-to-peer via CRDTs.</div>
+			<div class="pillar-title">Self-Hosted</div>
+			<div class="pillar-desc">Run the whole stack on your own server. Your data never touches ours.</div>
 		</div>
 		<div class="pillar">
 			<div class="pillar-icon">🔗</div>
@@ -547,6 +562,76 @@
 		</div>
 	</div>
 
+	<!-- Self-Host -->
+	<div class="section-full alt-bg">
+		<div class="section-inner">
+			<div class="section-divider"></div>
+			<h2>Self-Host Your Stack</h2>
+			<p class="section-desc">
+				Every r-Stack app ships as a Docker container. Clone the repo, run
+				<span class="hl">docker compose up</span>, and the whole suite is live on
+				your hardware &mdash; a VPS, a home server, or a Raspberry Pi.
+			</p>
+
+			<div class="flow-box" style="margin-bottom: 2rem;">
+<pre>
+  $ git clone https://git.rstack.online/rstack
+  $ cd rstack
+  $ cp .env.example .env        # set your domain + secrets
+  $ docker compose up -d        # that's it
+
+  ✓ rSpace     → space.yourdomain.org
+  ✓ rNotes     → notes.yourdomain.org
+  ✓ rVote      → vote.yourdomain.org
+  ✓ rFunds     → funds.yourdomain.org
+  ✓ rFiles     → files.yourdomain.org
+  ✓ rMaps      → maps.yourdomain.org
+  ✓ EncryptID  → id.yourdomain.org
+  ...and every other app in the suite
+</pre>
+			</div>
+
+			<div class="unlock-grid">
+				<div class="unlock-card">
+					<h3>Your server, your rules</h3>
+					<p>
+						No SaaS subscription, no per-seat pricing, no usage caps. Run the
+						entire stack for your 5-person co-op or your 500-person organization
+						on a single $10/month VPS. Scale by adding hardware, not by upgrading
+						a pricing tier.
+					</p>
+				</div>
+
+				<div class="unlock-card">
+					<h3>Data sovereignty by default</h3>
+					<p>
+						Your community's files, notes, votes, and financial records live on
+						disk you control. No third-party cloud provider can read, mine, or
+						accidentally leak your data. Backups are just files you copy.
+					</p>
+				</div>
+
+				<div class="unlock-card">
+					<h3>Fork and customize</h3>
+					<p>
+						Every app is open source. Need a custom voting algorithm? A different
+						map tile provider? A branded theme for your community? Fork the repo,
+						change what you need, and deploy. No permission required.
+					</p>
+				</div>
+
+				<div class="unlock-card">
+					<h3>No vendor, no kill switch</h3>
+					<p>
+						SaaS tools disappear when the company pivots or shuts down. Self-hosted
+						open-source tools keep running as long as you want them to. Your community's
+						infrastructure doesn't depend on anyone else's business model.
+					</p>
+				</div>
+			</div>
+		</div>
+	</div>
+
 	<!-- EncryptID Deep Dive -->
 	<div class="section-full">
 		<div class="section-inner">
@@ -717,11 +802,11 @@
 				<div class="unlock-card">
 					<h3>Real ownership of community infrastructure</h3>
 					<p>
-						Because data is local-first and identity is self-sovereign, communities
-						aren't tenants on someone else's platform. They can export everything,
-						fork the tools, self-host on their own server, or move between providers.
-						The r-Stack is infrastructure that communities <em>own</em>, not
-						services they <em>rent</em>.
+						Because every app is <span class="hl">open source</span> and
+						<span class="hl">self-hosted</span>, communities aren't tenants on
+						someone else's platform. Fork the code, run it on your own hardware,
+						audit every line. The r-Stack is infrastructure that communities
+						<em>own</em>, not services they <em>rent</em>.
 					</p>
 				</div>
 			</div>
@@ -866,7 +951,7 @@
 	</div>
 
 	<footer>
-		<p>rStack &mdash; community-owned, local-first, interoperable</p>
+		<p>rStack &mdash; open source, self-hosted, community-owned</p>
 		<p style="margin-top: 0.5rem;">
 			<a href="https://rspace.online">rSpace</a> &middot;
 			<a href="https://encryptid.jeffemmett.com">EncryptID</a> &middot;
