diff --git a/apps/backend/src/api/routes/users.controller.ts b/apps/backend/src/api/routes/users.controller.ts
index 20b6fcd2..a048b748 100644
--- a/apps/backend/src/api/routes/users.controller.ts
+++ b/apps/backend/src/api/routes/users.controller.ts
@@ -4,6 +4,7 @@ import {
   Get,
   HttpException,
   Post,
+  Query,
   Req,
   Res,
 } from '@nestjs/common';
@@ -12,7 +13,7 @@ import { Organization, User } from '@prisma/client';
 import { SubscriptionService } from '@gitroom/nestjs-libraries/database/prisma/subscriptions/subscription.service';
 import { GetOrgFromRequest } from '@gitroom/nestjs-libraries/user/org.from.request';
 import { StripeService } from '@gitroom/nestjs-libraries/services/stripe.service';
-import { Response } from 'express';
+import { Response, Request } from 'express';
 import { AuthService } from '@gitroom/backend/services/auth/auth.service';
 import { OrganizationService } from '@gitroom/nestjs-libraries/database/prisma/organizations/organization.service';
 import { CheckPolicies } from '@gitroom/backend/services/auth/permissions/permissions.ability';
@@ -39,7 +40,8 @@ export class UsersController {
   @Get('/self')
   async getSelf(
     @GetUserFromRequest() user: User,
-    @GetOrgFromRequest() organization: Organization
+    @GetOrgFromRequest() organization: Organization,
+    @Req() req: Request
   ) {
     if (!organization) {
       throw new HttpException('Organization not found', 401);
@@ -56,6 +58,8 @@ export class UsersController {
       role: organization?.users[0]?.role,
       // @ts-ignore
       isLifetime: !!organization?.subscription?.isLifetime,
+      admin: !!user.isSuperAdmin,
+      impersonate: !!req.cookies.impersonate,
     };
   }
 
@@ -64,6 +68,38 @@ export class UsersController {
     return this._userService.getPersonal(user.id);
   }
 
+  @Get('/impersonate')
+  async getImpersonate(
+    @GetUserFromRequest() user: User,
+    @Query('name') name: string
+  ) {
+    if (!user.isSuperAdmin) {
+      throw new HttpException('Unauthorized', 401);
+    }
+
+    return this._userService.getImpersonateUser(name);
+  }
+
+  @Post('/impersonate')
+  async setImpersonate(
+    @GetUserFromRequest() user: User,
+    @Body('id') id: string,
+    @Res({ passthrough: true }) response: Response
+  ) {
+    if (!user.isSuperAdmin) {
+      throw new HttpException('Unauthorized', 401);
+    }
+
+    response.cookie('impersonate', id, {
+      domain:
+        '.' + new URL(removeSubdomain(process.env.FRONTEND_URL!)).hostname,
+      secure: true,
+      httpOnly: true,
+      sameSite: 'none',
+      expires: new Date(Date.now() + 1000 * 60 * 60 * 24 * 365),
+    });
+  }
+
   @Post('/personal')
   async changePersonal(
     @GetUserFromRequest() user: User,
diff --git a/apps/backend/src/services/auth/auth.middleware.ts b/apps/backend/src/services/auth/auth.middleware.ts
index d97f9396..d2040774 100644
--- a/apps/backend/src/services/auth/auth.middleware.ts
+++ b/apps/backend/src/services/auth/auth.middleware.ts
@@ -1,45 +1,71 @@
 import { Injectable, NestMiddleware } from '@nestjs/common';
 import { Request, Response, NextFunction } from 'express';
-import {AuthService} from "@gitroom/helpers/auth/auth.service";
-import {User} from '@prisma/client';
-import {OrganizationService} from "@gitroom/nestjs-libraries/database/prisma/organizations/organization.service";
+import { AuthService } from '@gitroom/helpers/auth/auth.service';
+import { User } from '@prisma/client';
+import { OrganizationService } from '@gitroom/nestjs-libraries/database/prisma/organizations/organization.service';
+import { UsersService } from '@gitroom/nestjs-libraries/database/prisma/users/users.service';
 
 @Injectable()
 export class AuthMiddleware implements NestMiddleware {
-    constructor(
-        private _organizationService: OrganizationService,
-    ) {
+  constructor(
+    private _organizationService: OrganizationService,
+    private _userService: UsersService
+  ) {}
+  async use(req: Request, res: Response, next: NextFunction) {
+    const auth = req.headers.auth || req.cookies.auth;
+    if (!auth) {
+      throw new Error('Unauthorized');
     }
-    async use(req: Request, res: Response, next: NextFunction) {
-        const auth = req.headers.auth || req.cookies.auth;
-        if (!auth) {
-            throw new Error('Unauthorized');
+    try {
+      let user = AuthService.verifyJWT(auth) as User | null;
+      const orgHeader = req.cookies.showorg || req.headers.showorg;
+
+      if (!user) {
+        throw new Error('Unauthorized');
+      }
+
+      if (user?.isSuperAdmin && req.cookies.impersonate) {
+        const loadImpersonate = await this._organizationService.getUserOrg(
+          req.cookies.impersonate
+        );
+
+        if (loadImpersonate) {
+          user = loadImpersonate.user;
+          user.isSuperAdmin = true;
+          delete user.password;
+
+          // eslint-disable-next-line @typescript-eslint/ban-ts-comment
+          // @ts-expect-error
+          req.user = user;
+
+          // @ts-ignore
+          loadImpersonate.organization.users = loadImpersonate.organization.users.filter(f => f.userId === user.id);
+          // eslint-disable-next-line @typescript-eslint/ban-ts-comment
+          // @ts-expect-error
+          req.org = loadImpersonate.organization;
+          next();
+          return ;
         }
-        try {
-            const user = AuthService.verifyJWT(auth) as User | null;
-            const orgHeader = req.cookies.showorg || req.headers.showorg;
+      }
 
-            if (!user) {
-                throw new Error('Unauthorized');
-            }
+      delete user.password;
+      const organization = (
+        await this._organizationService.getOrgsByUserId(user.id)
+      ).filter((f) => !f.users[0].disabled);
+      const setOrg =
+        organization.find((org) => org.id === orgHeader) || organization[0];
 
-            delete user.password;
-            const organization = (await this._organizationService.getOrgsByUserId(user.id)).filter(f => !f.users[0].disabled);
-            const setOrg = organization.find((org) => org.id === orgHeader) || organization[0];
+      // eslint-disable-next-line @typescript-eslint/ban-ts-comment
+      // @ts-expect-error
+      req.user = user;
 
-
-            // eslint-disable-next-line @typescript-eslint/ban-ts-comment
-            // @ts-expect-error
-            req.user = user;
-
-            // eslint-disable-next-line @typescript-eslint/ban-ts-comment
-            // @ts-expect-error
-            req.org  = setOrg;
-        }
-        catch (err) {
-            throw new Error('Unauthorized');
-        }
-        console.log('Request...');
-        next();
+      // eslint-disable-next-line @typescript-eslint/ban-ts-comment
+      // @ts-expect-error
+      req.org = setOrg;
+    } catch (err) {
+      throw new Error('Unauthorized');
     }
+    console.log('Request...');
+    next();
+  }
 }
diff --git a/apps/frontend/src/components/layout/impersonate.tsx b/apps/frontend/src/components/layout/impersonate.tsx
new file mode 100644
index 00000000..b8252b78
--- /dev/null
+++ b/apps/frontend/src/components/layout/impersonate.tsx
@@ -0,0 +1,117 @@
+import { Input } from '@gitroom/react/form/input';
+import { useCallback, useMemo, useState } from 'react';
+import useSWR from 'swr';
+import { useFetch } from '@gitroom/helpers/utils/custom.fetch';
+import { useUser } from '@gitroom/frontend/components/layout/user.context';
+
+export const Impersonate = () => {
+  const fetch = useFetch();
+  const [name, setName] = useState('');
+  const user = useUser();
+
+  const load = useCallback(async () => {
+    if (!name) {
+      return [];
+    }
+
+    const value = await (await fetch(`/user/impersonate?name=${name}`)).json();
+    return value;
+  }, [name]);
+
+  const stopImpersonating = useCallback(async () => {
+    await fetch(`/user/impersonate`, {
+      method: 'POST',
+      body: JSON.stringify({ id: '' }),
+    });
+
+    window.location.reload();
+  }, []);
+
+  const setUser = useCallback(
+    (userId: string) => async () => {
+      await fetch(`/user/impersonate`, {
+        method: 'POST',
+        body: JSON.stringify({ id: userId }),
+      });
+
+      window.location.reload();
+    },
+    []
+  );
+
+  const { data } = useSWR(`/impersonate-${name}`, load, {
+    refreshWhenHidden: false,
+    revalidateOnMount: true,
+    revalidateOnReconnect: false,
+    revalidateOnFocus: false,
+    refreshWhenOffline: false,
+    revalidateIfStale: false,
+    refreshInterval: 0,
+  });
+
+  const mapData = useMemo(() => {
+    return data?.map(
+      (curr: any) => ({
+        id: curr.id,
+        name: curr.user.name,
+        email: curr.user.email,
+      }),
+      []
+    );
+  }, [data]);
+
+  return (
+    <div className="px-[23px]">
+      <div className="bg-forth h-[52px] flex justify-center items-center border-input border rounded-[8px]">
+        <div className="relative flex flex-col w-[600px]">
+          <div className="relative z-[999]">
+            {user?.impersonate ? (
+              <div className="text-center flex justify-center items-center gap-[20px]">
+                <div>Currently Impersonating</div>
+                <div>
+                  <div
+                    className="px-[10px] rounded-[4px] bg-red-500 text-white cursor-pointer"
+                    onClick={stopImpersonating}
+                  >
+                    X
+                  </div>
+                </div>
+              </div>
+            ) : (
+              <Input
+                autoComplete="off"
+                placeholder="Write the user details"
+                name="impersonate"
+                disableForm={true}
+                label=""
+                removeError={true}
+                value={name}
+                onChange={(e) => setName(e.target.value)}
+              />
+            )}
+          </div>
+          {!!data?.length && (
+            <>
+              <div
+                className="bg-black/80 fixed left-0 top-0 w-full h-full z-[998]"
+                onClick={() => setName('')}
+              />
+              <div className="absolute top-[100%] w-full left-0 bg-sixth border border-[#172034] text-white z-[999]">
+                {mapData?.map((user: any) => (
+                  <div
+                    onClick={setUser(user.id)}
+                    key={user.id}
+                    className="p-[10px] border-b border-[#172034] hover:bg-tableBorder cursor-pointer"
+                  >
+                    user: {user.id.split('-').at(-1)} - {user.name} -{' '}
+                    {user.email}
+                  </div>
+                ))}
+              </div>
+            </>
+          )}
+        </div>
+      </div>
+    </div>
+  );
+};
diff --git a/apps/frontend/src/components/layout/layout.settings.tsx b/apps/frontend/src/components/layout/layout.settings.tsx
index c1e63613..3a8751d1 100644
--- a/apps/frontend/src/components/layout/layout.settings.tsx
+++ b/apps/frontend/src/components/layout/layout.settings.tsx
@@ -26,6 +26,7 @@ import { Onboarding } from '@gitroom/frontend/components/onboarding/onboarding';
 import { Support } from '@gitroom/frontend/components/layout/support';
 import { ContinueProvider } from '@gitroom/frontend/components/layout/continue.provider';
 import { isGeneral } from '@gitroom/react/helpers/is.general';
+import { Impersonate } from '@gitroom/frontend/components/layout/impersonate';
 
 dayjs.extend(utc);
 dayjs.extend(weekOfYear);
@@ -58,6 +59,7 @@ export const LayoutSettings = ({ children }: { children: ReactNode }) => {
         <Support />
         <ContinueProvider />
         <div className="min-h-[100vh] w-full max-w-[1440px] mx-auto bg-primary px-[12px] text-white flex flex-col">
+          {user?.admin && <Impersonate />}
           <div className="px-[23px] flex h-[80px] items-center justify-between z-[200] sticky top-0 bg-primary">
             <Link href="/" className="text-2xl flex items-center gap-[10px]">
               <div>
diff --git a/apps/frontend/src/components/layout/user.context.tsx b/apps/frontend/src/components/layout/user.context.tsx
index 146eb192..6dd4ff8b 100644
--- a/apps/frontend/src/components/layout/user.context.tsx
+++ b/apps/frontend/src/components/layout/user.context.tsx
@@ -15,6 +15,7 @@ export const UserContext = createContext<
       role: 'USER' | 'ADMIN' | 'SUPERADMIN';
       totalChannels: number;
       isLifetime?: boolean;
+      impersonate: boolean;
     })
 >(undefined);
 
diff --git a/libraries/nestjs-libraries/src/database/prisma/organizations/organization.repository.ts b/libraries/nestjs-libraries/src/database/prisma/organizations/organization.repository.ts
index 261b51f6..a3d208a2 100644
--- a/libraries/nestjs-libraries/src/database/prisma/organizations/organization.repository.ts
+++ b/libraries/nestjs-libraries/src/database/prisma/organizations/organization.repository.ts
@@ -12,6 +12,77 @@ export class OrganizationRepository {
     private _user: PrismaRepository<'user'>
   ) {}
 
+  getUserOrg(id: string) {
+    return this._userOrg.model.userOrganization.findFirst({
+      where: {
+        id,
+      },
+      select: {
+        user: true,
+        organization: {
+          include: {
+            users: {
+              select: {
+                id: true,
+                disabled: true,
+                role: true,
+                userId: true,
+              },
+            },
+            subscription: {
+              select: {
+                subscriptionTier: true,
+                totalChannels: true,
+                isLifetime: true,
+              },
+            },
+          },
+        },
+      },
+    });
+  }
+
+  getImpersonateUser(name: string) {
+    return this._userOrg.model.userOrganization.findMany({
+      where: {
+        user: {
+          OR: [
+            {
+              name: {
+                contains: name,
+              },
+            },
+            {
+              email: {
+                contains: name,
+              },
+            },
+            {
+              id: {
+                contains: name,
+              },
+            },
+          ],
+        },
+      },
+      select: {
+        id: true,
+        organization: {
+          select: {
+            id: true,
+          },
+        },
+        user: {
+          select: {
+            id: true,
+            name: true,
+            email: true,
+          },
+        },
+      },
+    });
+  }
+
   async getOrgsByUserId(userId: string) {
     return this._organization.model.organization.findMany({
       where: {
diff --git a/libraries/nestjs-libraries/src/database/prisma/organizations/organization.service.ts b/libraries/nestjs-libraries/src/database/prisma/organizations/organization.service.ts
index 315f3071..18c947fe 100644
--- a/libraries/nestjs-libraries/src/database/prisma/organizations/organization.service.ts
+++ b/libraries/nestjs-libraries/src/database/prisma/organizations/organization.service.ts
@@ -33,6 +33,10 @@ export class OrganizationService {
     return this._organizationRepository.getOrgById(id);
   }
 
+  getUserOrg(id: string) {
+    return this._organizationRepository.getUserOrg(id);
+  }
+
   getOrgsByUserId(userId: string) {
     return this._organizationRepository.getOrgsByUserId(userId);
   }
diff --git a/libraries/nestjs-libraries/src/database/prisma/schema.prisma b/libraries/nestjs-libraries/src/database/prisma/schema.prisma
index 01456f17..b659ab95 100644
--- a/libraries/nestjs-libraries/src/database/prisma/schema.prisma
+++ b/libraries/nestjs-libraries/src/database/prisma/schema.prisma
@@ -37,6 +37,7 @@ model User {
   providerName  Provider
   name          String?
   lastName      String?
+  isSuperAdmin  Boolean            @default(false)
   bio           String?
   audience      Int                @default(0)
   pictureId     String?
diff --git a/libraries/nestjs-libraries/src/database/prisma/users/users.repository.ts b/libraries/nestjs-libraries/src/database/prisma/users/users.repository.ts
index eb4238ee..0c2d297c 100644
--- a/libraries/nestjs-libraries/src/database/prisma/users/users.repository.ts
+++ b/libraries/nestjs-libraries/src/database/prisma/users/users.repository.ts
@@ -5,12 +5,49 @@ import { AuthService } from '@gitroom/helpers/auth/auth.service';
 import { ItemsDto } from '@gitroom/nestjs-libraries/dtos/marketplace/items.dto';
 import { allTagsOptions } from '@gitroom/nestjs-libraries/database/prisma/marketplace/tags.list';
 import { UserDetailDto } from '@gitroom/nestjs-libraries/dtos/users/user.details.dto';
-import { NewConversationDto } from '@gitroom/nestjs-libraries/dtos/marketplace/new.conversation.dto';
 
 @Injectable()
 export class UsersRepository {
   constructor(private _user: PrismaRepository<'user'>) {}
 
+  getImpersonateUser(name: string) {
+    return this._user.model.user.findMany({
+      where: {
+        OR: [
+          {
+            name: {
+              contains: name,
+            },
+          },
+          {
+            email: {
+              contains: name,
+            },
+          },
+          {
+            id: {
+              contains: name,
+            },
+          },
+        ],
+      },
+      select: {
+        id: true,
+        name: true,
+        email: true,
+      },
+      take: 10,
+    });
+  }
+
+  getUserById(id: string) {
+    return this._user.model.user.findFirst({
+      where: {
+        id,
+      },
+    });
+  }
+
   getUserByEmail(email: string) {
     return this._user.model.user.findFirst({
       where: {
diff --git a/libraries/nestjs-libraries/src/database/prisma/users/users.service.ts b/libraries/nestjs-libraries/src/database/prisma/users/users.service.ts
index cac770fc..097582c2 100644
--- a/libraries/nestjs-libraries/src/database/prisma/users/users.service.ts
+++ b/libraries/nestjs-libraries/src/database/prisma/users/users.service.ts
@@ -3,16 +3,27 @@ import { UsersRepository } from '@gitroom/nestjs-libraries/database/prisma/users
 import { Provider } from '@prisma/client';
 import { ItemsDto } from '@gitroom/nestjs-libraries/dtos/marketplace/items.dto';
 import { UserDetailDto } from '@gitroom/nestjs-libraries/dtos/users/user.details.dto';
-import { NewConversationDto } from '@gitroom/nestjs-libraries/dtos/marketplace/new.conversation.dto';
+import { OrganizationRepository } from '@gitroom/nestjs-libraries/database/prisma/organizations/organization.repository';
 
 @Injectable()
 export class UsersService {
-  constructor(private _usersRepository: UsersRepository) {}
+  constructor(
+    private _usersRepository: UsersRepository,
+    private _organizationRepository: OrganizationRepository
+  ) {}
 
   getUserByEmail(email: string) {
     return this._usersRepository.getUserByEmail(email);
   }
 
+  getUserById(id: string) {
+    return this._usersRepository.getUserById(id);
+  }
+
+  getImpersonateUser(name: string) {
+    return this._organizationRepository.getImpersonateUser(name);
+  }
+
   getUserByProvider(providerId: string, provider: Provider) {
     return this._usersRepository.getUserByProvider(providerId, provider);
   }
diff --git a/libraries/nestjs-libraries/src/openai/openai.service.ts b/libraries/nestjs-libraries/src/openai/openai.service.ts
index 718e8185..eb559060 100644
--- a/libraries/nestjs-libraries/src/openai/openai.service.ts
+++ b/libraries/nestjs-libraries/src/openai/openai.service.ts
@@ -3,7 +3,7 @@ import OpenAI from 'openai';
 import { shuffle } from 'lodash';
 
 const openai = new OpenAI({
-  apiKey: process.env.OPENAI_API_KEY,
+  apiKey: process.env.OPENAI_API_KEY || 'sk-proj-',
 });
 
 @Injectable()
diff --git a/libraries/react-shared-libraries/src/form/input.tsx b/libraries/react-shared-libraries/src/form/input.tsx
index 66e7febd..4e788211 100644
--- a/libraries/react-shared-libraries/src/form/input.tsx
+++ b/libraries/react-shared-libraries/src/form/input.tsx
@@ -44,7 +44,7 @@ export const Input: FC<
 
   return (
     <div className="flex flex-col gap-[6px]">
-      <div className={`${interClass} text-[14px]`}>{label}</div>
+      {!!label && (<div className={`${interClass} text-[14px]`}>{label}</div>)}
       <div
         className={clsx(
           'bg-input h-[44px] border-fifth border rounded-[4px] text-inputText placeholder-inputText flex items-center justify-center',